![]() However, in the last few months, both brands pivoted to take advantage of new emerging consumer behaviors marketing and trends. JanSport wondered if it might face a similar struggle in the face of school closures. ![]() ![]() Eagle Creekâs business is closely linked to the travel industry, so the business saw demand for suitcases plummet as air travel came to a standstill. ![]() For adventure luggage brand Eagle Creek and leading backpack retailer JanSport, this year has had quite a few surprising turns.
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